LPL supports our practice by providing tools and resources aimed at reducing the complexity of running a financial services business - so we can focus on what we do best: helping our clients attain their financial goals.

History & Today

Formed in 1989 through the merger of two small brokerage firms, Linsco and Private Ledger, LPL was designed as an alternative to traditional Wall Street firms. The founders’ revolutionary vision was centered around helping financial professionals build competitive businesses while they served their clients’ best interests—treating them like people, not accounts. That remains true of LPL today.

Today, LPL supports more than 18,000 financial professionals, 800 institution-based investment programs and 450 independent RIA firms nationwide. LPL Financial is a publicly traded company on the NASDAQ under ticker symbol LPLA.

Supporting Services

LPL offers our business a robust mix of services and tools including:

  • Comprehensive clearing and compliance services
  • Objective market research from a team of analysts, economists, and strategists
  • Brokerage and advisory services
  • Practice management programs and training
  • Access to a broad range of investment solutions
  • Innovative technology and cyber security platforms
  • Operational support

Safe & unbiased

LPL Financial understands that providing Americans with unbiased investment advice is critical to their financial security. They do not engage in market-making activities, nor do they engage in speculative trading for their own account. LPL’s trading activities are focused solely on facilitating trades for the clients of financial advisors like us.

Because LPL doesn’t offer proprietary investment products and has no investment banking operations, LPL supported advisors are free from outside influence to push particular investment products or advice.

That means Crooks & Company can provide conflict-free advice and investment recommendations based on independent research, offering you truly objective guidance that serves your needs.


LPL is a member of the Securities Investor Protection Corporation (SIPC).

Membership provides protection for client accounts up to $500,000, of which $250,000 may be claims for cash, in the unlikely event that LPL were to fail financially. (For an explanatory brochure, visit www.sipc.org.)

Moreover, LPL accounts have additional securities protection to cover the net equity of client accounts up to an overall aggregate firm limit of $600,000,000, subject to conditions and limitations.


Whether you’re ready to dive in or you just want some questions answered, our team is here to listen and help.

How can we help?